For the Rub:
1/4 cup finely ground Arabica coffee, or other coffee
3 tablespoons packed brown sugar
2 tablespoons chili powder
2 tablespoons paprika
1 tablespoon ground ancho chili
2 teaspoons ground cumin
1 teaspoon dry mustard
2 teaspoons salt
1/2 teaspoon freshly ground black pepper
1/4 teaspoon cayenne pepper
For the Steak:
1 tablespoon olive oil
1 1/2 pound flank steak